Why GI Tagged Handicrafts Matter in a World of Imitations

GI Tags protect traditional crafts and the communities behind them. This blog explains why GI Tagged handicrafts matter and why Nabha works only with them.

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In a world flooded with replicas and machine made imitations, GI Tagged handicrafts stand as markers of authenticity. A Geographical Indication tag links a craft directly to its place of origin, its people, and its cultural history.

For crafts like Navalgunda Dhurries and Gajendragada Sarees, the GI Tag is not just a label. It is recognition of generations of knowledge, skill, and identity. It ensures that the craft cannot be copied elsewhere under the same name, protecting both artisans and heritage.

GI Tags also bring transparency. They tell the buyer where the product comes from, how it is made, and why it is unique. In doing so, they encourage respect for traditional craftsmanship rather than fast consumption.

At Nabha India, we consciously choose to work only with GI Tagged handicrafts. This decision reflects our commitment to authenticity, cultural respect, and ethical practices. We work directly with artisans to ensure that the craft remains rooted in its original context.

Choosing GI Tagged products is a way of valuing origin over imitation and meaning over mass production. It is a quiet but powerful act of conscious living.